Pulling together a strategic vision and a plan of action to educate at Frontline Group
Just wanted to say a massive thank you to all your team for their support over the last year. It’s been amazing, I love being involved with the Advocates at work. They are such an amazing group, and I am sure we have much more to deliver. I have learned so much about people I never knew and, as you would know, the differences are often what unites us.
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Tracy O'Sullivan
Frontline
Frontline is the UK’s leading magazine sales, marketing and distribution company. We began working with the Frontline Group in early 2021 when they came to us wanting to begin their conversations about Equality, Diversity & Inclusion (E,D&I) in earnest. We worked through a discovery phase, speaking to key stakeholders in the organisation, and running an inclusion survey with our wonderful partners great{with}talent. We worked to create a safe environment where team members could comfortably share their experiences. We pulled together all of this insight, with our experience and knowledge, to support the Frontline Group in pulling together a strategic vision for ED&I, and a plan of action to educate the organisation, and begin the process of embedding ED&I in everything they do.
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We began by running workshops for the leaders of the organisation, and these proved so successful that they were then rolled out across managers and then across the whole organisation. Over the course of a year, we worked with hundreds of people across the organisation, and supported them with advice and consultancy as the business set up its D&I advocates group and continued their conversations.
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The company has seen the difference which comes with collective education and empowerment, with longer-tenured staff members (including the CEO) remarking on the changes they witnessed!
CEO Frank Straetmans, was transparent about his own journey, sharing his discoveries about his own “blind spots” in a video message to his people. As we concluded workshops with the team, Frank said: “Just wanted to add my “thank-you’s” for helping on this journey. It really is amazing to hear and see the changes we can already notice and I am sure these will stay with us, become part of us (and evolve into even better things).”
Tracy O’Sullivan, who sponsors the programme of work within the company added: “Just wanted to say a massive thank you to all your team for their support over the last year. It’s been amazing, I love being involved with the Advocates at work. They are such an amazing group, and I am sure we have much more to deliver. I have learned so much about people I never knew and, as you would know, the differences are often what unites us.”
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