Our people

Our personal touch is what sets us apart: when you work with us you don’t work with account managers and new business people – you work directly with experts who are honest and true to our values, each and every day. This isn’t just what we do – it’s who we are.

Based all around the U.K., our team is united by a passion for creating change, working together to embed Diversity & Inclusion within businesses around the world.

Get in touch

Founder and Diversity & Inclusion Strategist

Tricia Driver

Our founder, Trish Driver, is a diversity and inclusion strategist with 20 years’ experience working with clients across a wide range of sectors to achieve true culture change – both in-house, and as a consultant. She is a youth mentor and qualified coach and a regular keynote speaker on all matters diversity and inclusion.

A New Normal is built on the pillars of our founder's passion for her subject, creative problem solving and authenticity.

Director of DE&I Consultancy

Julie Martins

Julie has over 20 years of corporate experience. She has worked across the full talent management cycle throughout her career; recruitment, succession planning, training, marketing and communications. D&I has remained at the forefront and continues to be her passion.

She works with our clients, supporting them to make their organisations as inclusive and equitable as possible. Julie is an engaging facilitator who combines subject matter expertise and lived experience to start conversations that matter. She believes that a truly inclusive culture empowers people and businesses to thrive.

Coaching Expert

Graham Herbert

Graham "Herbie" Herbert is a long-standing member of the A New Normal team, whose strengths in coaching and facilitation make him an invaluable part of the team.

Graham is an expert in Unconscious Bias, a strategic leader in learning and development and a qualified Insights Practitioner. He brings a wealth of knowledge and insight in the corporate world, as well as a passion for making inclusion part of all people development conversations.

Trans Equality Expert

Cheryl Morgan

Cheryl is our expert on transgender issues. She is available for training and consultancy services.

Cheryl underwent gender transition in the 1990s. She has lived and worked in Australia and California as well as the UK. Her clients for training work include the NHS, the police and various universities.

Cheryl is also an acknowledged expert on trans history in the ancient world.

Director of Business Operations

Kate Cahn

Kate brings experience from both the corporate world and third sector. She has a wide range of responsibilities to ensure that, externally, we deliver the highest possible quality service to all of our clients, and internally, all operational and financial processes run smoothly. Relationships are important to Kate; she works closely with our clients to ensure their projects are being driven forwards and also enjoys mentoring and coaching both in and outside of work.

Kate is a wearer of many hats; they could include working with the Comms and Creative team, indulging her creative side by inputting to campaigns or uncovering a different way to develop business strategies for A New Normal.

Employment Law Specialist

Brian

Brian is a valued part of our extended team. An expert in employment law, particularly around grievances and tribunals, his knowledge is absolutely invaluable for the team. Brian often works directly with our clients to guide them through tricky employment situations with compassion and pragmatism.

Creative Advisory Board Member

Gigi

Gigi is a part of our Advisory Board - a creative genius who dramatically raised our comms game when she was part of our team as our Comms and Creative Manager, she continues to inspire and advise from afar!

Gigi's knowledge and expertise on media and the implication of representation, as well as her creative and design flair are an important part of who we are as a business.

Techie Advisory Board Member

Andrew

Andrew is a techie genius, on a mission to create the world's most inclusive tech teams. They support us with all things technical (with an enormous amount of patience!) and act as a brilliant sounding board for all things neurodiversity.

Recruitment Advisory Board Member

Rob

Rob has been an invaluable part of our journey from the very beginning, guiding us even before A New Normal was officially born. As one of our longest-standing Advisory Board members, Rob brings deep expertise in recruitment, client relations, and leadership across various employment sectors. Rob's wisdom and thoughtful guidance have shaped so much of who we are today, and his advice is always deeply appreciated and warmly welcomed.

Coach

Hel

Hel is a talent strategist, DEl specialist, and joyful

AuDHDer who has spent her career creating inclusive workplace experiences that truly support those who experience the world differently. As an accredited ADHD Works coach, trainer, and content creator, Hel is passionate about celebrating, advocating for, and normalising the AuDHD work experience.

Coach

Clare

Clare is a qualified career coach with over 10 years of experience, she's passionate about helping individuals reach their professional goals and make the biggest possible impact. Clare has studied behavioural science (UCL, London) and is qualified as an executive coach (Henley Business School). She has worked with people making career transitions as well as those who are keen to drive purposeful change.

Facilitator

Jenny

Jenny is an integral member of our exceptional facilitation team. She introduced us to the innovative power of Lego® Serious Play® and StrongSuits, sparking creativity and new

perspectives in all her work.

Her approach inspires fresh, dynamic thinking in every aspect of our facilitation. Jenny also brings insights from her recent post-grad in 'The Psychology of Kindness and Wellbeing at Work!

Advisory Board Member

Stephanie Bishop

Emerging Careers Leader, Direct Line Group

Expertise: Future talent life cycle, Emerging talent recruitment, graduate recruitment.

Advisory Board Member

Susie Harris

Founder, Hello Social Media

Expertise: Digital marketing and social media

Advisory Board Member

Grace Bench

Technical principal, Thoughtworks

Expertise: technology sector and neurodiversity

Advisory Board Member

David Bannister

Account Executive, Dell EMC

Expertise: sales and marketing

Advisory Board Member

Jon Newman

Project Manager, American Express

Expertise: technology & IT sectors

Our Partners

We have partnered with some incredible people and organisations who share our passion for creating a fully inclusive workplace for all.

Our Partners

great{with}talent

Our discovery partner

When we need to establish where your diversity & inclusion baseline is, we partner with survey and data experts great{with}talent.

They've worked with over 2,000 companies to understand what their employees really think.

great{with}talent >

Our Recruitment Partner

Bridge of Hope Careers literally bridges the gap between progressive companies seeking a more inclusive workforce, and work-ready people from diverse and currently untapped pools of talent.

Bridge of Hope Careers>

Our HR strategy partner

Debra is an amazing partner for us, supporting with HR strategy. She also share's Trish's passion for coaching, in particular Nancy Kline's "thinking environment"

Cadman HR >

Our wellbeing partner

Luminate are experts in the field of wellbeing at work, and our go-to partners for anything in this space.

Luminate >

Our disability consultancy partner

MyPlus provides progressive employers and students with disabilities with the confidence, insight and support they need to realise new possibilities. We're proud to partner with them when our clients need in-depth support in the disability space.

MyPlus >